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KEYNOTE: HOW CO-OP DENMARK PLACES CUSTOMERS AT THE HEART OF ITS TECHNOLOGY VISION

When & Where

10:30 - 11:00, Tuesday 9th May 2017
Theatre 1

Theme

Retail Business Technology Conference Theatre 1

• Understanding the customer – Co-op Denmark embarked on detailed research with its staff and local families to understand their daily problems and challenges they face as consumers
• A loyal combination –launching Co-op Denmark’s mobile loyalty app and enabling the retailer to provide fulfilment, convenience and personalisation at every touch-point
• Move aside Amazon Go –continuing Co-op’s mobile innovation with a self-scan app currently on trial in seven of its stores