Giovanni Flore - Rendered on: 26/04/2017 03:18:15
Digital Signage Project Manager
Giovanni Flore has been collaborating as an independent contractor at Benetton’s since 2008. He currently manages a digital signage network of around 130 Benetton stores in 21 countries across the world – and 15 languages.
At Fabrica (the Benetton’s research communication centre) in 2008, he coordinated Benetton Live Windows (2010-13), an experimental digital signage project designed for creative experiences in front of the stores, on many high streets in the world, using interactive applications and non-commercial contents. This awarded case history has demonstrated the power of both emotions and bodily movement in creating memorable experiences for the users.